Aldrin Ballesteros is an international policy expert and strategic entrepreneur who builds brands that resonate. A former communications lead at the Wilson Center, he brings a decade of experience in diplomacy, public affairs, and high-impact storytelling. As Managing Partner at BM Group and Co-Founder of Serendipity, he helps mission-driven organizations scale through sharp positioning, narrative clarity, and culturally fluent campaigns. Aldrin fuses geopolitical insight with marketing expertise to deliver bold, data-informed strategies that resonate across borders. He holds a master’s in International Relations from Johns Hopkins University, with a focus on technology and innovation.

Lucero Corral-Arreola is a bilingual marketing strategist who turns ideas into influence. With expertise in media advertising, digital communications, and brand development, she helps organizations craft bold narratives and deliver measurable results. Lucero has advised companies across the U.S. and Europe, leading campaigns in the nonprofit, academic, and international business sectors. She revamps brand identities, transforms websites, and optimizes social media with a data-driven edge—blending creativity with strategic precision to build brands that stand out and scale smart.